top of page
This site was designed with the
.com
website builder. Create your website today.Start Now
This Week's Quote

A newborn baby has only three demands. They are warmth in the arms of its mother, food from her breasts, and security in the knowledge of her presence. Breastfeeding satisfies all three.

 

~Grantly Dick-Read

Search By Tag:
Stay In The Know:

About the Blitz

This post describes the purpose and history of the World Breastfeeding Week Positive Media Blitz.

During the first full week of August, the global breastfeeding community joins together to celebrate our common bond: love of all things breastfeeding-related. In recent years, the media coverage of breastfeeding has been inconsistent with recommendations of every major health organization. Some media outlets have allowed negative stories to air. We want to collaborate to bring the POSITIVE to the eyes and ears of the world audience. Our overarching goal is to NORMALIZE BREASTFEEDING. To do so, we aim to: 1. Bring attention to the laws that protect breastfeeding 2. Share information on the short and long term health benefits of breastfeeding 3. Promote the "hard facts" (research) that supports breastfeeding 4. Support media outlets who release positive stories 5. Promote the 2015 theme of "Make It Work!" and normalize breastfeeding among working women Our action items are to: 1. Flood ALL media with requests for positive stories about breastfeeding 2. Attend television program tapings in global media markets (New York, Los Angeles, etc.) while breastfeeding (or holding signs in support of breastfeeding) 3. Share positive stories to this event AND to support pages/groups we own or join 4. "Like" our supporting pages for exclusive Positive Media Blitz updates 5. Tag stories with #positivebreastfeeding 6. Openly and warmly PRAISE mothers on their breastfeeding journey, as well as the people (health professionals, relatives, etc.) who support them; make your everyday life worthy of being POSITIVE NEWS! This event is a spinoff of the Nurse-In at the Today Show on Saturday, May 23, 2015 - an effort with a global reach of 700,000! We thank you for your support and look forward to working with you to make this a wildly successful COLLABORATION!

bottom of page