#WBW2016 Positive News, 4 August
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How breastfeeding can help address some of the world's biggest inequalities - August is Breastfeeding Awareness Month, with the first week dubbed World Breastfeeding Week — an annual observance to highlight the benefits of breastfeeding for mothers and infants across the globe. And many of those benefits, advocates say, can help address some of the world's biggest inequalities.
Breastfeeding law will help babies - Daniel Kertesz, WHO Representative to Thailand, discusses the importance of ratifying the Control of Marketing of Infant and Young Child Food Act in Thailand.
Cameroon Works to Boost Infant Breastfeeding - World Breastfeeding Week (Aug 1-7) has taken on special urgency in Cameroon where a recent government survey revealed that as many as 70 percent of babies are not exclusively breastfed during the first six months of life. Health workers in Cameroon are trying to get the message out.
LOOK: Breastfeeding flash mob takes over metro carriage in Nanning - Luo Xiaoyun, one of the promoters of this Nanning, Guanxi, China subway "flash mob," said that she hoped the event would help raise awareness and understanding among the public and result in a more friendly environment toward breastfeeding moms in the city.
Alyssa Milano shares sweet breastfeeding photo for World Breastfeeding Week - Using the hashtags #WBW2016 and #WBWGoals, the long-time advocate for public breastfeeding indicated her post was a part of World Breastfeeding Week, an event designed to bring awareness to the importance and benefits of breastfeeding.
ADVOCATE OF THE DAY
Judy McClennen Schneider is the #WBW2016 Day 5 Advocate of the Day. Her nomination was submitted by her daughter, Martha Moore:
"Since it's World Breastfeeding Week, I have to take a minute to honor my mom, the baby whisperer, who has not only supported my sisters and I, but also many, many other women, including most of my friends even though she's now retired (thanks, mom!). I feel incredibly blessed to have an IBCLC as a mother who taught us that breastfeeding is normal and natural, even though it can be tough at times. Thanks, mom! I appreciate you!"
DAILY ACTIONS
The Daily Action for 5 August is to share the Physician's Pledge to Promote, Protect, and Support Breastfeeding.
The World Alliance for Breastfeeding Action - WABA, the organizer of #WBW2016, works year-round to protect, promote, and support breastfeeding worldwide. A major step we can take to achieve our joint goal is to ensure our physicians abide by this pledge.
Pledge Form: http://waba.org.my/pdf/waba-abm-phy-pledge.pdf
Please commit to do the following: 1. Ask your physicians if they have signed the pledge. Consider approaching physicians who work with pregnant and postpartum women, as well as newborns and young children. 2. If they HAVE or if they SIGN after being asked, give them positive recommendations based on this pledge. 2. If they will NOT sign, ask why. Ask which specific section(s) is/are of concern.
The Bonus Action for 5 August is to contact a local physician and ask about the Physician's Pledge and WHO Code compliance.
Both documents can be found here:
Physician's Pledge Form: http://waba.org.my/pdf/waba-abm-phy-pledge.pdf
Here is a step-by-step guide to ask about WHO Code compliance and the Physician's Pledge.
1. Call your physician's office and ask to speak with the office manager.
2. Wish him/her a happy World Breastfeeding Week.
3. Mention that the commercial marketing of infant feeding products has been shown to have a negative impact on breastfeeding.
4. Ask about office policy for recommending infant feeding products (formulas, bottles, etc.) and displaying literature provided by representatives from these companies.
5. Ask about office policy for supporting breastfeeding and displaying positive breastfeeding imagery in the office.
6. Ask if the office has signed the Physician's Pledge; if not, ask if you may come in with a copy to be signed.
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